St Bride's: News - The story behind the designing of the Guild badge

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St Bride's: News

The story behind the designing of the Guild badge

This year's 50th anniversary celebrations include commemorating the refounding of the Guild of St Bride, which was originally confirmed by writ of Kind Edward III in the Tower of London in 1375.

The familiar enamel and silver medallion of the Guild which members wear with their russet gowns when on duty, embodies the flame-coloured emblem of the perpetual fire of St Bride. It has a Celtic cross in the centre, encircled by a motif of grapes and vine leaves - the decorative theme of the church in the Middle Ages. Surmounting the medallion is a representation of the curfew bell, installed in the church tower.

Pam SweetNow this information is all too familiar to Mrs Pam Sweet, who lives with her husband, Peter, in the West Sussex village of Bosham. Her late father Bert Litterick, designed the guild badge!

But let Pam take up the story herself:

Bert Litterick worked as Art Director of an advertising agency - John Haddons - located in Fitzroy Square off Fleet Street. He had many connections with the print industry and through this he became involved with St. Bride's. As he was an artist, he was asked to design the badge to be worn by the Stewards, as they were then known. My father was a Steward himself at the time and present guildsman Eric Davies knew him. I remember going to the rededication service in 1957 - I was 15 and my brother was seven. I recall that this was an important event for my father. The Church was extremely crowded - more than I had ever seen before! I sometimes went to Matins with my father and the congregation was fairly small.

My father died in 1978 at the age of 66. He was born in 1912 in Bolton, Lancashire. His father worked in the local mill as did Daddy's brothers and sisters. He was the youngest child and at a very early age was a talented artist. The family could not afford to send him to art college, but he won a scholarship to a college in Manchester. He subsequently went to London to find a job and was employed in an advertising agency. When war broke out he served in the army and at the end of the war, joined John Haddons. He was a Mason and a member of Croindene Lodge.

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